Jester King's new logo/art

July 5, 2010

At the Great Austin Beer Festival last week, we unveiled Jester King’s new logo/artwork. We’ve evolved a lot since December 2007 when we first started working toward one day opening Jester King. Through various sources of inspiration such as traveling to the Craft Brewers Conference in Chicago, reading the exploits of The Mad Fermentationist and the writings of Jeff Sparrow, tasting several of the wondrous beers imported by the Shelton Brothers, concocting various homebrew experiments and just having our eyes opened to the world beyond cultured brewers yeast (saccharomyces cerevisiae), we’ve decided to pursue beers that age and mature for several weeks or months in oak barrels under the mischievous influence of wild yeast. Beers of this nature have become our greatest passion and hold a special place in our hearts and palates.

We’ve also taken stock of our location in the Texas Hill Country with its own unique flora and fauna influenced by the surrounding wineries, orchards and olive groves. We’re aiming to use the wild yeast from the Hill Country to impart unique and complex flavors in Jester King beer.

With that said, we decided to adopt new artwork to better capture our vision, passion, inspiration.

Created by Josh Cockrell of The Design Shaman